How My Team Raised over $1,000 in One Week! Vision 20/20 Team Fundraising Advice for Coaches

km_lasersWith only one week of letter writing, and just a few parents and coaches participating, we have already raised over $1,000 for the Kettle Moraine Lasers. We still have over 90% of our parent volunteers yet to send out their letters/emails. Here are a few suggestions for coaches conducting their own campaign. Pick a goal you wish to accomplish with the Vision 20/20 campaign. Our team goal is to raise $5,000 and also win the $10,000 prize for our Team Endowment account at the MidwayUSA Foundation, (your team might have much to say about that). However, it is difficult to manage the end results and actual money raised. But you can manage the behavior. By that I mean if you seek 50% involvement from your supporters, and each of those people send out 10 to 15 letters you can fairly predict your return. In my business we refer to that as “cookbook” training. If you follow the recipe, use the same quality ingredients, and bake at the same temperature, should you not get the same results? If you use the email letter SSSF has supplied and mail it to close friends and family with a personal touch, you should get a 10% - 15% donor return. Our average gift has been over $50!! If you want to raise $5,000, you will need an average gift of $50 and you would need 100 donors. To get 100 donors you would need to send out 1000 emails. Thus you would need about 66 people to send out 15 emails. Your result might differ, but you can manage the activity needed to achieve your goal. Remember, the issue is not setting the goal too high and failing a achieve it, the issue is setting the goal too low and reaching it! Good Luck and let me know if I can help you. Wayne Dehn, Head Coach Kettle Moraine Lasers - Waukesha, WI 262-490-4550 About the Vision 20/20 Leadership Giving Campaign The Scholastic Shooting Sports Foundation (SSSF) has kicked off a new membership drive and fundraising campaign titled Vision 20/20. The purpose of the campaign is two-fold:
  1. Provide a platform to boost our annual, national athlete membership in the SCTP and SASP from 15,000 youth to over 20,000 youth by the year 2020.
  2. Provide local teams with the much needed funding to grow and sustain AND provide financial resources for the SSSF, through its programs, to start new teams where none exist today.
The 2016 campaign will run from October through mid-December. Head coaches of SCTP and SASP teams have been provided with fundraising starter kits and instructions on how to conduct their local leadership giving campaign. By participating, teams raise money, earn Rudy Project glasses and have the opportunity to earn up to $10,000 in funds for their MidwayUSA Foundation Team Endowment Account. As the campaign progresses we will be providing state leaders and team coaches with updates on the campaign and status of top fundraising teams. Team participation is entirely voluntary.  

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